Business Plan Basics
Speaker:
Janet Cherry, Teacher at University of Memphis and a SCORE Counselor.
She is the principal in Connections a Communication and Training consultancy business, and also serves as adjunct faculty in the department of Management at the University of Memphis. Dr. Cherry reviews the preparation of the business plan and how it provides a blueprint for guidance in all aspects of the business.
Marketing, Advertising, Promotion
Speaker: Kevin Westbrook, PhD,
Strategic Aim Consulting, LLC
Before creating Strategic Aim Consulting LLC, Kevin spent the last 20 years working with insurance services and health care companies to develop internal strategies to grow revenues, increase market share, and differentiate services and products. Kevin received his MBA and PhD in Marketing from The University of Memphis and has instructed MBA students on strategic marketing, marketing management, business research, and negotiation strategies as a graduate professor for the past eleven years.
The Legal Structure of Your Business
Speaker: Michelle Bernstein, Attorney from the Wyatt, Tarrant & Combs Law Firm
One of your first decisions ought to be the choice of business form (proprietorship, partnership, corporation or limited liability company). It will affect how the business operates, the financial security of its owners, and how much money goes for taxes. Learn how to make this decision intelligently.
Start-up Costs and Accounting
Speaker: Greg Bostian and John May, CPAs, Dixon-Hughes, PLLC
A most critical aspect of any business is the ability to manage cash flow. This is vital not only to the survival but also to the overall growth and profitability of the business. Regardless of how well the business markets its product or service, if it cannot pay its bills, it will fail.
Business Insurance
Speaker: Britt Linder, President of the Professional Insurance Agents of TN & Certified Insurance Counselor
A practical, candid and straightforward analysis of the techniques for selecting an insurance company and agent...negotiating the coverages and premiums, and describing separate coverages (policies) and their application. A great many business failures are due to un-insured or under-insured losses.
What Banks look for in Making Loans
Speaker: Herman Strickland, Senior Vice President, First Tennessee Bank
Acquiring capital takes time, hard work and an understanding of the process. A hastily prepared finance plan will greatly reduce your chances of securing financing. But a thoughtful, well-crafted business plan increases the likelihood of funding and perhaps on more attractive terms, especially for a start-up business.
