Business Plan Basics
Speaker:
Janet Cherry, Teacher at University of Memphis and a SCORE Counselor.
She is the principal in Connections a Communication and Training consultancy business, and also serves as adjunct faculty in the department of Management at the University of Memphis. Dr. Cherry reviews the preparation of the business plan and how it provides a blueprint for guidance in all aspects of the business.
Marketing, Advertising, Promotion
Speaker: Erin Hendrix Shackelford, Marketing and Strategy Consultant, Market Sense Marketing Consulting
Without a sales plan all other plans are useless. Because without profitable sales there is no money for anything. What is the size of your market and need for your product or service? Once having this knowledge you must devise a strategy that will result in profitable sales.
The Legal Structure of Your Business
Speaker: Michelle Bernstein, Attorney from the Wyatt, Tarrant & Combs Law Firm
One of your first decisions ought to be the choice of business form (proprietorship, partnership, corporation or limited liability company). It will affect how the business operates, the financial security of its owners, and how much money goes for taxes. Learn how to make this decision intelligently.
Start-up Costs and Accounting
Speaker: Chris Vanelli and Debbie Hylander, CPAs, Rhea & Ivy, PLC
A most critical aspect of any business is the ability to manage cash flow. This is vital not only to the survival but also to the overall growth and profitability of the business. Regardless of how well the business markets its product or service, if it cannot pay its bills, it will fail.
Business Insurance
Speaker: Britt Linder, President of the Professional Insurance Agents of TN & Certified Insurance Counselor
A practical, candid and straightforward analysis of the techniques for selecting an insurance company and agent...negotiating the coverages and premiums, and describing separate coverages (policies) and their application. A great many business failures are due to un-insured or under-insured losses.
What Banks look for in Making Loans
Speaker: Herman Strickland, Senior Vice President, First Tennessee Bank
Acquiring capital takes time, hard work and an understanding of the process. A hastily prepared finance plan will greatly reduce your chances of securing financing. But a thoughtful, well-crafted business plan increases the likelihood of funding and perhaps on more attractive terms, especially for a start-up business.
